New Car Dealer Holdback

Find out the percentage that the manufacturers holdback for each different car make. The holdback price is in addition to the profit of the car from the dealer invoice price.

Holdback: What it is and what it means

HOLDBACK: Holdback is a specific percentage of the car's price that is credited to the dealer's account periodically by the manufacturer and reduces his cost by 2-3%. As you can see, 3% on a $20,000 car is substantial - $600. The dealer could sell you the car at his invoice and still have $300 to $600 profit in the deal. Remember this when you are getting down to the final price.

    Manufacturer
    Holdback Amount
     Acura
2% of MSRP
     Alfa Romeo
None
     Audi
None
     BMW
2% of MSRP
     Buick
3% of MSRP
     Cadillac
3% of MSRP
     Chrysler
3% of MSRP
     Dodge
3% of MSRP
     Eagle
3% of MSRP
     Ford
3% of MSRP
     Geo
3% of MSRP
     GMC
3% of MSRP
     Honda
2% of MSRP
     Hyundai
2% of Dealer Invoice
     Infiniti
2% of MSRP
     Isuzu
3% of MSRP
     Jaguar
2% of MSRP
     Jeep
3% of MSRP
     Kia
None
     Lexus
2% of MSRP
     Mazda
2% of MSRP
     Mercedes-Benz
2% of Dealer Invoice
     Mercury
3% of MSRP
     Mitsubishi
2% of Dealer Invoice
     Nissan
2% of MSRP
     Oldsmobile
3% of MSRP
     Plymouth
3% of MSRP
     Pontiac
3% of MSRP
     Porsche
3% of Dealer Invoice
     Saab
3% of MSRP
     Saturn
None
     Subaru
3% of MSRP
     Suzuki
None
     Toyota
2% of Dealer Invoice
     Volkswagen
2% of MSRP
     Volvo
Varies by model $700-$900